Clinics · A dermatology clinic rebuilding its website
A website AI search can read, and visitors who book with AI
“Find me a dermatologist in Gangnam who treats acne scars.”
The situation
Patients have started asking AI about clinics
Patients now ask AI search things like "Find me a dermatologist in Gangnam who treats acne scars." But the old website keeps treatment details inside images, and doctor and hours information differs from page to page, so AI has trouble reading and citing it.
Visitors who do arrive have to call or switch to a messenger to ask anything, and many leave along the way.
“How many days of downtime?”
Step by step
Laney's part at each step
01 · Build
The website is rebuilt in a structure AI can read
BeforeTreatment details were posted as images, and doctor and hours information differed between pages.
With Laney
Laney rebuilds the website with specialties, treatments, doctors, hours and location laid out as text and structured data, and sets up metadata and a sitemap.
The clinic keeps its own domain and brand.
02 · Discovery
Search results and AI answers draw on the clinic's own information
BeforeAds came up first in search, and AI answers left the clinic out or showed outdated details.
With Laney
Each treatment page carries its common questions and answers, so search results and AI answers can cite the information the clinic has set. Pages in other languages get their own titles and descriptions too.
03 · Inquiry
Visitors ask AI right on the page
BeforeTo ask anything, visitors had to call or move to a messenger.
With Laney
Reading a treatment page, the visitor asks in the chat, "How many days of downtime?" Laney answers from the treatment information the clinic has registered and passes questions that need a clinician to staff.
04 · Booking
The booking is done in the same chat
BeforeBooking meant starting over by phone or on a separate booking page.
With Laney
Laney offers only open times and confirms the visitor's pick within the conversation. The booking and the conversation are recorded together in the clinic's CRM.
05 · Upkeep
One edit updates the website and the AI consultation together
BeforeWhen prices or hours changed, the website and the consultation manual were edited separately.
With Laney
The manager asks the admin AI, "Change Saturday hours to end at 3 p.m.," and the website and the AI consultation both update from the same information.
What changes
Clinic information AI search can read
With care information laid out as text and structured data, search and AI answers can draw on what the clinic has set.
Also:
- Visitors stay on the page Questions and booking happen in one conversation on the website.
- Information stays consistent everywhere One edit reaches both the website and the AI consultation.
Assumptions
- Search rankings and appearance in AI answers are decided by each service; Laney does not guarantee them.
- Content that needs medical advertising review follows the clinic's review process.
- This is an illustrative scenario, not a customer story or a measured result.
Let's design the scenario around how your hospital works. Tell us your channels and booking process, and we'll start from the scope you need.
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